DKNY — SS16, SS18, Sport

For a few years, I was the Art Director on DKNY campaigns. My role was to further develop and visualize who the New Modern DKNY woman is: multidimensional, one who balances all versions of herself with DKNY. She embodies the new generation of powerful. 

For me, this was a dream role. I had for many years looked up to the new Creative Directors, Dao-Yi & Maxwell, for what they do creatively, and especially for who they were as people. My experience working on fashion lifestyle brands, and as a self-defined, career driven woman living in NYC, all collided. 

DKNY Spring/Summer 2018

For Spring 2018 we continued with #ONLYDKNY, harnessing the power and the energy of New York City and our characters coming together. For the film we sent our characters into the energetic streets of NYC.

Men’s Spring/Summer 2018

The campaign for SS18, like DKNY women's, utilizes the energy of the city streets.

"From the streets of SoHo, to a Midtown high-rise to the lights of Times Square—this city is the backdrop and soundtrack to everything we do. It's a 24/7 life that doesn't ever stop (even when traffic does). And we take every New York minute of it in stride.

We own the city, we break the rules, and we make our mark #OnlyInDKNY"

DKNY INTIMATES SS18