H&M Loves Coachella - Campaign

The 2017 “H&M Loves Coachella” Campaign features an exclusive new music video by The Atomics, the alternative pop band. We then turned H&M’s space at Coachella into a 360 campaign, spreading the spirit of the festival worldwide.

Press: Refinery29 + Daily Mail

Photographer + Director: Ryan McGinley

Role: Art Direction + Design of Pre/Post of Campaign + Event Architecture + Design