AG Jeans - SS 19 Campaign

Leading the launch of AG’s spring ‘19 campaign is model, actress, and journalist, Hailey Gates. Somewhat of a seasoned expert in the art of proving-people-wrong, Gates embodies AG’s MORE THAN ethos – the idea that we are in a constant state of overcoming and disassembling the notion that who and what we are is limited to what we see on the surface.

Our film and campaign visuals respond to the prompt and shows how Gates reconciles her journalistic astuteness with being underestimated, and what drives her to feel More Than.

Role: Creative Director, Art Director, Production