Gap SS17 - Meet Me in The Gap

The Gap is a brand that authentically reaches across geography, generations and genres. For SS17, we launched “Meet Me in The Gap," a campaign demonstrates what’s possible when people from all different backgrounds and talents come together. We coordinated “meet ups” between surprising pairs of artists, like Cher and Future. They all met for the first time the day before they went into a studio and created the track together. The spots feature the unique tracks each pairing recorded.

One of the things that makes the ‘Meet Me in the Gap’ campaign really unique is it was created in real time, each spot coming together based on the magic that happens when great talents meet.

Role: Art Director