Speedo Global —

As the Global Head of Image at Speedo, I helped in leading the repositioning of Speedo’s global brand direction. Working closely with President, CMO, and Global Head of Product between LA and London. Defining creative direction and go-to market strategies for franchisees and Olympics 2024.

A huge focus was on the visual direction, creating a world that truly embodied the full spectrum of emotionality and sensation of water. Then iterating that expression through each of Speedo’s Franchises, from their Olympic Athletes to Kid’s.

Role: Head of Image // Creative Director, Art Director, Content Strategist, Execution + Production