Nike — Selected X

Selected X is a Nike editorial franchise featuring real style stories, told by real people, made to inspire everyone to create and express their own style with Nike gear.

At Conscious Mind Studio, we worked with Nike to create a new creative strategy and direction to strengthen and increase engagement within the marketplace. Tapping into the creative mind of Authenticators and Influencers, our concept Dreamscapes: Elevate their Vision of the World came to life. Over a 5 week period, 5 unique stories and content were pitched, captured and produced, coming to life online and within the Nike App.

Role: Associate Creative Director, Art Director, Content Strategist, Execution + Production