Topshop ‘IT’ Brand Campaign
For the Fall Winter 2018 campaign we introduced the world to a new kind of expression—and defined what it means to “Topshop IT”
No matter how outrageous, Topshop IT is a celebration of what makes the brand unique — self expression. IT is a brand platform that celebrates celebrates their customers’ individuality, exploring what fashion means to them and how they style the pieces to express themselves. Whether it is Topshop or Topman story, whether it is a brand story or product story, IT is what elevates us to the top.
Holiday Campaign ‘18
We extended the “It” Campaign into Holiday 2018 with a campaign that focuses how our customers dress up and express themselves as they celebrate the end of the year.
