Nike — App

At Instrument, we worked with Nike to create a new creative strategy and creative direction to strengthen and increase engagement with the Nike App. How do we infuse the soul of Nike into digital spaces without sacrificing utility?

Our concept: Open the App. Open Your Potential.

You know that moment when you open that bright orange box? The perfectly white shoestrings.
The smell of the rubber soles. And that little jump in your stomach...What if this sneaker makes my jump shot better? And what if I played more? And what if I made varsity…? 

Showcasing the Nike App as a digital unboxing moment, we were able to connect the steps of our audience's "What if" journey to specific app features and services, to show how the app
turns "What if" into reality.

We combined curated work from a diverse set of creators with motion graphics from the Nike App that highlight UI and app features.

Role: Art Director, Designer, Content Strategist, Execution + Production