Walmart — Free Assembly

Free Assembly is Walmart’s in-house fashion brand. With the introduction of a new Creative Director, Brandon Maxwell, as well as the introduction and expansion of the current line to include Kids, there was a need to evolve and create deeper storytelling and purpose into the brand.

At PMH, we worked with Walmart + Brandon to create a new creative direction for the upcoming collection campaign and create a strategy that would be able to structure future campaigns. Strengthening and increasing engagement within the marketplace, was key. The result was elevated and evolved campaign imagery, a new narrative, that gave way to purpose and spoke to a diverse range of current and new consumers.

Lookbook view here.

Role: Associate Creative Director, Art Director, Content Strategist, Execution + Production